The Power of 37: How Getting 1% Better Every Day Changes Everything

Improve by just 1% a day, and compounding takes over. You don't end the year 365% better. You end it 37 times better. 

That's not a typo. That's compounding.

1. Small. Daily. Repeatable.
2. No shred, no shock, no six-week sprint. 
3. Just 1%, stacked, every single day.

That number - 37 - is now at the heart of everything Novotel does. It's the philosophy. It's the proof that small steps, taken consistently, build something extraordinary. It's the Novotel 37 Collective. And it’s Novotel’s inaugural Longevity Week, hosted on the 37th week of the year, starting this September. 

The Novotel 37 Collective is a growing global community of athletes, experts, creators and advocates who bring Longevity Everyday to life - translating the science of small steps into real, repeatable action.
 

Olympic surfing gold medallist Kauli Vaast shows what disciplined daily practice looks like. Sleep expert Olivia Arezzolo shows how one better night compounds into a better life. Plant-forward food creator Alfie Steiner, former PSG legend Javier Pastore, and ocean conservationist Kaushiik Subramaniam each bring their own 1% - proof that longevity isn't reserved for elite performers. It's built by anyone, one habit at a time.
 

Through videos, tips and on-property experiences, the Collective turns philosophy into practice guests can actually use - during their stay, and long after they check out.

Novotel’s Longevity Everyday vision is built on nearly 60 years of helping people live better, wherever they travel. It rests on four simple pillars:

1. Eat - plant-forward, thoughtfully sourced, nourishing rather than restrictive.
   
2. Sleep - deeper rest, better rituals, nights that restore rather than just end the day.
   
3. Move - not intensity, consistency. Everyday movement that fits real life.
   
4. Meet - connection with colleagues, family, friends and self, built into every stay.

None of it is about perfection. All of it is about progress.

Longevity, at Novotel, was never about living to 100. It's about living better - today, and then again tomorrow. The number 37 is the proof: that the smallest action, repeated with intent, becomes the biggest transformation.


1% better. Every day. That's the power of 37. 

1) What does getting 1% better every day mean?
Getting 1% better every day means choosing a small improvement you can repeat consistently, even on busy or low-energy days. It is about reducing friction, not chasing perfection. Over time, those small actions build stronger routines that support long-term wellbeing and healthy ageing.

2) How does 1% improvement compound to 37?
Because compounding multiplies gains, rather than simply adding them. Mathematically, if a value increases by 1% each day, the calculation is 1.01365, which is about 37.8. It is an illustration of how consistency can create big change over time.

3) What is the Novotel 37 Collective?
The Novotel 37 Collective is an international community of athletes, experts, creators and advocates who share practical ways to support everyday wellbeing. They bring the Longevity Everyday approach to life through videos, tips and experiences across eating well, sleeping better, moving more, and connecting meaningfully.

4) What is Novotel Longevity Week?
Novotel Longevity Week is a series of brand-led sessions and conversations designed to turn the Power of 37 into practical, repeatable actions. The inaugural Novotel Longevity Week begins on 7 September 2026 and focuses on the four pillars: Eat, Sleep, Move and Meet.

5) What does longevity mean?
For Novotel, longevity means supporting a longer, fuller life through everyday choices that protect wellbeing over time. It is not about extreme routines or guaranteed outcomes. It is about habits that support healthy ageing, recovery and resilience, repeated consistently so they become part of normal life.