Introducing Novotel Longevity Week
Living longer is no longer the goal. Living better is. To mark the 37th week of the year, Novotel is launching Longevity Week, bringing together leading voices in wellbeing to share simple, science-backed habits that can help transform everyday life, one small step at a time.
One Week. Four Pillars. A Lifetime of Impact.
What if living better didn't require a complete lifestyle overhaul?
This week, the 37th week of the year, Novotel is putting that question to the world with the launch of the inaugural Novotel Longevity Week - a new annual global celebration proving that small, simple habits, repeated daily, are enough to help people feel healthier, more energised, and more connected.
Why Week 37?
Longevity Week runs 7–13 September 2026 - the 37th week of the year. That's no coincidence.
Improve by just 1% a day, and the gains compound into a 37-fold transformation over a year. Week 37 is where that thinking becomes action - a global invitation to start small, and start now.
The Data Behind the Habit
Novotel surveyed 13,000 people across 12 countries to understand how the world really feels about living longer, fuller lives. The findings are clear:
• 71% are more focused on their future wellbeing than they were five years ago.
• 76% wish they lived a healthier lifestyle - even though most already know the fundamentals: a balanced diet, good sleep, regular movement.
• 33% abandon healthy routines often, proving consistency is harder than awareness.
• 67% find that social media makes it harder to know which health advice to trust.
People know what they need. They're just short on guidance they can trust - and habits they can keep. Longevity Week is Novotel's answer to both.
Meet the Experts Leading the Week: The Novotel 37 Collective
Pictured: Kaushiik Subramaniam, Olivia Arezzolo, Alfie Steiner, Kauli Vaast and Javier Pastore
Five voices. One longevity philosophy - brought to life by the Novotel 37 Collective:
• Kauli Vaast - Olympic gold medallist surfer, championing Move
• Alfie Steiner - plant-forward food creator, championing Eat
• Olivia Arezzolo - Australia's leading sleep expert, championing Sleep
• Javier Pastore - former PSG footballer, championing Meet
• Kaushiik Subramaniam - ocean photographer and Novotel's Ocean Defender, connecting small habits to planetary impact
The Week at a Glance
Join the Sessions Online
Free, expert-led sessions stream live on Novotel's Instagram and YouTube every day - in-hotel and at home:
• Mon 7 Sept - Alfie Steiner & Kaushiik Subramaniam on marine ingredients and ocean health
• Tue 8 Sept - A movement masterclass with Kauli Vaast
• Wed 9 Sept - A live plant-forward cooking class with Alfie Steiner
• Thu 10 Sept - Breathwork and better sleep with Olivia Arezzolo
• Fri 11 Sept - Javier Pastore on connection and recovery - plus a first look at something new from Novotel and Paris Saint-Germain
Alongside the sessions: daily challenges, prizes, and honest routines shared by creators around the world and in-hotel experiences in 630 hotels.
In Hotels & Beyond
Longevity Week comes to life across Novotel's 630+ hotels worldwide, with in-stay experiences, family activities, and QR-enabled wellbeing content guests can take home. Guests can also discover Oh My Greens!, Novotel's plant-forward dining programme, which rewards ALL Accor members every time they choose a plant-forward dish.
Living Better, Not Just Longer
"Half of today's five-year-olds could live to 100," says Jean-Yves Minet, Global Brand President, Novotel. "The real question is no longer about living longer - it's about living better."
Longevity Week marks the start of a new annual tradition: one week, for everyone, everywhere, to take one small step toward a longer, fuller life.
Because longevity isn't about perfection. It's about progress.
Follow the week live at novotel.com and @novotelhotels on Instagram and YouTube.
FAQs
1) What is the Novotel 37 Collective?
The Novotel 37 Collective is an international community of athletes, experts, creators and advocates who share practical ways to support everyday wellbeing. They bring the Longevity Everyday approach to life through videos, tips and experiences across eating well, sleeping better, moving more, and connecting meaningfully.
2) What is Novotel Longevity Week?
Novotel Longevity Week is a series of brand-led sessions and conversations designed to turn the Power of 37 into practical, repeatable actions. The inaugural Novotel Longevity Week begins on 7 September 2026 and focuses on the four pillars: Eat, Sleep, Move and Meet.
3) What does longevity mean?
For Novotel, longevity means supporting a longer, fuller life through everyday choices that protect wellbeing over time. It is not about extreme routines or guaranteed outcomes. It is about habits that support healthy ageing, recovery and resilience, repeated consistently so they become part of normal life.
