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Introducing Longevity Everyday

Our new brand philosophy, rooted in nearly 60 years of helping people live balanced, happier lives. Eat well. Sleep deeply. Move freely. Meet meaningfully. Every day at Novotel.

Longevity Everyday

For nearly six decades, Novotel has helped people find balance, comfort, and meaningful moments, wherever they travel. Today, that heritage evolves into a new brand philosophy: Longevity Everyday.

A New Philosophy, 60 Years in the Making

A simple, human philosophy built around the idea that a better life is made of small, meaningful habits practiced each day. Longevity at Novotel isn’t about living to 100,  it’s about living better: feeling good, sleeping well, moving easily, and connecting deeply with the people and places that matter.

Grounded in the four pillars of life – Eat, Sleep, Move and Meet – our new vision focuses on simple daily habits that create long‑term impact.

The Four Pillars of Life

Shaping better days through simple everyday choices. These four fundamentals support the way we live, and the way we thrive.

  • Enjoy Delicious, Balanced Choices

    Eating well should feel easy and joyful. Novotel is evolving toward more plant‑forward, thoughtfully sourced dishes that balance flavour, freshness, and wellbeing. It’s food that nourishes you, and respects the world around you.

  • Find Rest That Restores You

    Better days begin with better nights. We’re working on elevating the Novotel sleep experience, from the comfort of your room to the small rituals that help you unwind, so rest becomes easier, deeper, and more restorative.

  • Make everyday movement easy

    Movement isn’t about intensity, it’s about consistency. We’re exploring new ways to support simple, everyday activity, whether that’s through accessible fitness spaces, gentle routines, or moments that help you reset your pace, wherever life takes you.

  • Connect with meaning

    Connection fuels wellbeing. Our spaces and experiences are designed to help you connect with colleagues, family, friends, and yourself. Whether you’re working, sharing a meal, or relaxing together, we make meaningful connection easier.

The Novotel 37 Collective

The Novotel 37 Collective is a growing global community of experts, creators, athletes and advocates who bring Longevity Everyday to life. Their role is simple: to make longevity practical, accessible and relevant to real life.

Through videos, interviews, practical tips and on-property experiences, the Collective translates Novotel’s four pillars - Eat, Sleep, Move and Meet - into small, achievable actions that guests can use during their stay and continue long after they leave.

 

Why 37?

Because progress compounds.

Improving by just 1% each day leads to a 37-fold improvement over the course of a year. What feels small in the moment becomes powerful over time. The number 37 symbolises the impact of consistency - choosing simple, positive actions and repeating them day after day.

 

That belief sits at the heart of the Novotel 37 Collective. It is not about perfection or radical change, but about realistic habits that last. Small steps, taken consistently, are what truly build longevity.

Meet the Collective

Novotel Legendary Rooms

The Legendary Rooms offer an immersive experience inspired by iconic former Paris Saint-Germain players. A unique and memorable stay for football fans and families, creating unforgettable memories.

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Longevity Starts With One Small Step

Follow Novotel to stay inspired, stay connected, and stay on your longevity journey. Every day.

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