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It's time to be in balance with life and the ocean

Novotel is proud to announce a partnership with WWF, to champion the protection and restoration of the world's oceans, through science-based action and conservation projects

The ocean impacts everything. Novotel can positively impact the ocean. 

The oceans are the world’s biggest carbon sink and greatest source of planetary balance, which regulates the climate and protects habitats and wildlife. 

As part of Novotel’s commitment to stay in balance with life and nature, we have chosen to partner with WWF to act for the preservation of the oceans. WWF France will provide technical expertise to Novotel, helping its 580 hotels worldwide to have a positive impact on the ocean, challenging and guiding the brand and its properties throughout many aspects of its operations, such as advancing our sustainable seafood policies, raising awareness of the importance of the world’s oceans, advocating for ocean preservation and supporting conservation projects.

Rooted in three of the United Nations’ priority ocean-related actions

The three-year action plan of Novotel will aim at reducing marine pollution & ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge, research and technology for ocean health. Mapped against these priorities, Novotel and WWF will determine short and long-term initiatives across four pillars which form Novotel’s Positive Impact Plan.

  • Reduce plastic, water & carbon footprint impact

    Empowering Novotel hotels to deliver positive impact action plans to reduce pressure on natural resources, with a strong focus on plastic, water & energy usage.

  • Make sustainable food choices

    Reducing meat, fish and waste within Novotel’s food and beverage operations, and further development of sustainable seafood policies.

  • Enhance education & ocean awareness

    Educating guests, hotel teams and local communities on the necessity of ocean conservation and how to positively contribute.

  • Contribute to research & innovation

    Partnering with NGOs and investing in sustainable innovation.  

Novotel will support essential conservation projects in Europe, Asia-Pacific and the Americas

  • The protection of Posidonia

    An endemic flowering plant of the Mediterranean which plays a key role as a carbon sink.

  • The identification and removal of “ghost gears”

    Lost, abandoned and otherwise discarded fishing gears - the deadliest form of marine plastic waste.

  • Tracking and protecting marine turtles in Asia-Pacific and Western Atlantic

    Gathering knowledge on their movements from nesting beaches to migratory corridors and foraging grounds, strengthening regional cooperation and combating illegal fishing.

  • Supporting the WWF France’s Blue Panda boat

    Which sails across the Mediterranean carrying out work including scientific dives, protecting endangered species and introducing the public to the Mediterranean conservation challenges.

Support WWF to protect the oceans

Join Novotel and WWF in our mission to preserve the oceans. You can support the cause by making a donation directly to WWF or by converting your Reward points, if you are a member of ALL – Accor’s loyalty programme. Thanks for your help. Together, let's make a positive impact on the planet.

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Make a donation

Copyrights: © Jürgen Freund / WWF, © Michel Gunther / WWF, © Antonio Busiello / WWF-US, © Shutterstock / Aqua Images / WWF -Peru, © Hugo Hebbe / WWF France, © Denis Ody / WWF France, © Sébastien Personnic / WWF France, © WWF-UK, © WWF-US/Chris O'Leary