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Longevity Everyday: Four Pillars You Can Build On

Forget the 30-day shred. Forget the six-pack-in-a-month promise. The most powerful transformation principle is not dramatic. It is daily.

Longevity for Everyday Life: The 1% Rule and the Power of 37

Forget the 30-day shred. Forget the six-pack-in-a-month promise. The most powerful transformation principle is not dramatic. It is daily.

Longevity is not about extremes or perfect routines. It is about small choices that support long-term wellbeing and healthy ageing, then making them easy enough to repeat tomorrow. That is the spirit behind Novotel's Longevity Everyday vision.

Forget the quick fix: why small daily habits win

Big changes are exciting, but they are hard to keep. Small daily habits are boring in the best possible way because they fit real life. They work on busy weeks, not just ideal ones.

The 1% rule is simple: choose something so manageable you can do it even when you are tired, rushed, or travelling. Then do it again. Small. Daily. Repeatable.

Meaning definitions: what longevity means here for longer, fuller living

So what does longevity mean here? It means supporting a longer, fuller life by protecting the things that help you feel well now and keep you capable later. Think energy, mobility, sleep quality, stress levels, and connection with other people.

It is not a promise of extra years. It is an approach to building a better “everyday” through consistent, realistic steps.

The Maths That Changes Everything

The 1% rule, defined in one line

The 1% rule means improving by a small amount each day, then letting those improvements add up through consistency.

The Power of 37, explained clearly (1.01365 ≈ 37.8)

If something improves by 1% per day, and that increase compounds, the maths looks like this: 1.01365 ≈ 37.8. In other words, a value that grows by 1% every day for a year becomes about 37 times the starting value. It is a clean illustration of how compounding rewards consistency.

This is why 37 sits at the heart of Novotel's Longevity Everyday vision. It is the number that makes the message impossible to ignore: tiny gains, stacked, can become meaningful change.

Compounding is the point, not a promise

Important note: this is a mathematical illustration, not a health claim. You cannot become “37 times healthier” because no human body works like a spreadsheet. The lesson is the shape of progress, not a guaranteed outcome.

No shock. No six-week sprint. Just 1%, stacked consistently, across the habits you can actually keep.

Introducing the Novotel 37 Collective

A clear definition: who they are and what they share

The Novotel 37 Collective is a growing international community of athletes, experts, creators and advocates who bring Longevity Everyday to life with practical, repeatable ideas. They share videos, simple tips and real experiences that make everyday wellbeing feel doable.

The point is not to hand you a perfect routine. It is to show you options, so you can pick what works and keep it going.

Meet the voices behind the ideas

Pictured: Kaushiik Subramaniam, Olivia Arezzolo, Alfie Steiner, Kauli Vaast and Javier Pastore. 
 

Different lives need different starting points. The Collective reflects that, bringing perspectives from sport, sleep, food, nature and recovery. Not to put anyone on a pedestal, but to make everyday progress feel more accessible.

 

Collective MemberWhat they bringWhat it looks like in real life
Kauli VaastRepeatable movementShort warm-ups you can do anywhere
Olivia ArezzoloSleep and recoveryWind-down rituals you can stick to
Alfie SteinerPlant-powered eatingSimple meals, fewer rules
Javier PastoreBalance and consistencyRecovery and connection as part of performance
Kaushiik SubramaniamOcean awarenessEveryday choices shaped by the natural world

Kauli Vaast: movement that starts small

Olympic surfing gold medallist Kauli Vaast does not sell intensity for intensity's sake. He brings the basics: warm up, move well, repeat. The focus is consistency, not heroics. A small upgrade might be five minutes of mobility before you sit down to work, or a short walk before dinner. Tiny actions that lower the friction for tomorrow.

Olivia Arezzolo: sleep, recovery and realistic rituals

Sleep expert Olivia Arezzolo keeps it practical. Better rest is rarely about one perfect night. It is about simple cues that tell your body it is safe to slow down. Try small: dim lights earlier, put your phone out of reach, or do two minutes of calm breathing. No complicated rules, just repeatable signals.

Alfie Steiner: plant powered eating without the fuss

Plant-powered food creator Alfie Steiner makes nourishment feel straightforward. Not restrictive. Not moral. Just food that helps you feel steady.

A 1% shift could be adding one colourful vegetable you genuinely like, or choosing a plant-powered option once a day. Simple is sticky.

Javier Pastore: balance, recovery and consistency

Former Paris Saint-Germain footballer Javier Pastore brings a grounded view of performance. The work matters, but so does recovery. So does balance. So does knowing when to ease off. His message fits the 1% rule: keep showing up, even if “showing up” looks smaller some days.

Kaushiik Subramaniam: ocean stories that shape Novotel everyday choices

Marine conservation biologist and ocean photographer Kaushiik Subramaniam adds a wider lens. Our wellbeing is connected to the world around us, including the oceans that feed communities and influence food systems. His perspective helps turn “everyday choices” into something more meaningful without making it complicated.

Four Pillars. One Vision.

Eat: a practical diet that is nourishing, plant-powered and repeatable

How does diet influence longevity? Your everyday food choices can support long-term wellbeing by helping you feel more energised, steady and resilient over time. In this article, the goal is not a strict longevity diet. It is nourishment you can repeat: 

  1. Add one plant-powered meal you enjoy and keep it in rotation.
  2. Build plates around variety, not restriction.
  3. Make “good enough” the default on busy days.

Sleep: protect your recovery with sleep while travelling, one habit at a time

How does sleep affect longevity? Sleep supports recovery, mood, focus and the ability to keep good habits going, which matters for healthy ageing. When sleep is disrupted by travel, the win is not perfection. It is protecting the basics.

  1. Keep a consistent wind-down cue, even if bedtime changes.
  2. Choose one calming habit you can repeat anywhere.
  3. Keep expectations realistic after late arrivals or early starts.

Move: exercise while travelling with consistency over intensity

How much exercise do you need for longevity? You do not need extreme sessions to support long-term wellbeing. What matters most is regular movement that fits your life and helps you keep momentum. When you are travelling, aim for simple: short walks, light mobility, or a few minutes of stretching. Consistency beats intensity when the goal is to keep moving year after year.

Meet: social connection that keeps you well

Does social connection support longevity? Strong relationships are consistently linked with wellbeing because they buffer stress and create a sense of belonging. Connection is not a “nice to have”. It is part of how we stay steady. Meeting, here, means making time for people and for yourself: a shared meal, a proper conversation, a team check-in that is more human than transactional.

Progress, not perfection

The pillars are not targets to hit perfectly. They are four simple places to find your next 1% improvement. Pick one. Keep it small. Make it repeatable.

None of it is about perfection. All of it is about progress.

Why 37 Is the Number That Matters

Human life expectancy, healthy life expectancy and healthspan wellbeing in plain terms

Human life expectancy is how long people live, on average. Healthy life expectancy is how long people live in good health, without major limitations. The gap between them is where healthspan matters most. Lifespan is the years you have. Healthspan is the quality and capability within those years. Longevity and wellbeing, in Novotel's terms, is about supporting more good years, not chasing an age milestone.

Why “1% better day by day” is the most realistic strategy

The biggest predictors of longevity are not one magic trick. They are patterns: how you eat most days, how you sleep over time, how often you move, how you handle stress, and whether you feel connected. How much do genes versus lifestyle affect longevity? Genes play a role, but daily choices strongly shape how you feel and function across the years. That is why “1% better every day” works as a strategy: it is small enough to keep, and consistency is where compounding lives.

Bringing the Power of 37 to Life During Novotel Longevity Week

What Novotel Longevity Week is

Novotel Longevity Week is a brand-led series of conversations, sessions and shareable ideas designed to make Longevity Everyday practical. The inaugural event begins on 7 September 2026 and brings the Power of 37 to life through the four pillars: Eat, Sleep, Move and Meet.

It is not about a perfect programme. It is about finding one small idea that fits you, then repeating it.

Highlights that turn ideas into doable actions

These moments are designed to be copied, adapted and kept. Think practical demos, honest conversations, and simple challenges that people can try in real life. No complicated gear. No dramatic rules.

Food and ocean biodiversity: fresh perspectives with Alfie Steiner and Kaushiik Subramaniam

Alfie Steiner and Kaushiik Subramaniam explore the links between food choices, ocean biodiversity and the hidden potential of marine ingredients. It is not a lecture. It is a reminder that what we eat connects to wider systems. The takeaway is small: choose curiosity, try one new ingredient, and let everyday meals become a little more thoughtful.

Kauli Vaast's warm-up: a routine you can repeat

Kauli Vaast leads a practical warm-up and movement session inspired by his routine. The emphasis is not pushing harder. It is showing how a short, repeatable sequence can support better movement. That is the 1% rule in action: a small start that makes the next day easier.

Olivia Arezzolo's guided wind-down for better rest

Olivia Arezzolo leads a guided relaxation and meditation session designed to help audiences unwind and prepare for better sleep. It is simple, calming, and built for real schedules. Even if you only keep one small part of it, you still win. Because repetition is the strategy.

Javier Pastore on connection, balance and recovery

Javier Pastore shares his perspective on connection, balance and recovery, shaped by life at the highest level of sport. The message lands beyond football: you cannot sustain effort without recovery, and you cannot stay well alone. Meeting matters. Rest matters. And consistency is the quiet driver behind both.

Creators, challenges and audience moments: small steps shared worldwide

Creators from around the world share realistic approaches to everyday wellbeing through food, sleep, movement and connection. The host ties it together with street interviews, audience questions, quizzes and daily reactions that keep it human. Community challenges invite people to share the small routines and rituals that support their wellbeing. Because there is no single path. The Power of 37 is finding your step, then returning to it.

FAQ

1) What does getting 1% better every day mean?

Getting 1% better every day means choosing a small improvement you can repeat consistently, even on busy or low-energy days. It is about reducing friction, not chasing perfection. Over time, those small actions build stronger routines that support long-term wellbeing and healthy ageing.

2) Why does 1% improvement compound to 37?

Because compounding multiplies gains, rather than simply adding them. Mathematically, if a value increases by 1% each day, the calculation is 1.01365, which is about 37.8. It is an illustration of how consistency can create big change over time.

3) What is the Novotel 37 Collective?

The Novotel 37 Collective is an international community of athletes, experts, creators and advocates who share practical ways to support everyday wellbeing. They bring the Longevity Everyday approach to life through videos, tips and experiences across eating well, sleeping better, moving more, and connecting meaningfully.

4) What is Novotel Longevity Week?

Novotel Longevity Week is a series of brand-led sessions and conversations designed to turn the Power of 37 into practical, repeatable actions. The inaugural Novotel Longevity Week begins on 7 September 2026 and focuses on the four pillars: Eat, Sleep, Move and Meet.

5) What does longevity mean?

In this article, longevity means supporting a longer, fuller life through everyday choices that protect wellbeing over time. It is not about extreme routines or guaranteed outcomes. It is about habits that support healthy ageing, recovery and resilience, repeated consistently so they become part of normal life.

6) What is the 1% rule?

The 1% rule is the idea that small daily improvements, repeated consistently, can compound into significant progress over time. Instead of relying on big, short-term transformations, you choose manageable actions you can keep doing. The focus is repeatability and momentum, not perfection.

7) Why does 1% better every day equal 37?

It comes from the compounding calculation 1.01365 ≈ 37.8. A 1% daily increase, applied every day for a year, grows to roughly 37 times the starting value. It is a mathematical way to show how small gains stack up, not a promise of a health result.

8) What is the difference between lifespan and healthspan?

Lifespan is the total number of years you live. Healthspan is the number of years you live in good health, with the energy and capability to do what matters to you. Many wellbeing approaches focus on protecting healthspan, because it shapes quality of life across the years.

9) What daily habits improve longevity most?

The most helpful daily habits are the ones you can sustain: balanced, nourishing food; consistent sleep cues; regular movement; stress management; and meaningful connection. In practice, start with one small habit across Eat, Sleep, Move or Meet, then repeat it until it becomes automatic.

10) What are the biggest predictors of longevity?

There is no single predictor, but long-term patterns matter: nutritious eating, good sleep, regular physical activity, lower chronic stress, and strong social ties. Access to healthcare and supportive environments also play a role. The key is consistency across years, not perfect behaviour for a week.

11) How much do genes versus lifestyle affect longevity?

Genes influence risk and resilience, but lifestyle choices strongly shape day-to-day wellbeing and long-term health outcomes. You cannot control genetics, but you can influence habits such as sleep, diet, movement and stress management. The 1% approach focuses on controllable actions you can repeat.

12) How does diet influence longevity?

Diet influences long-term wellbeing by supporting steady energy, a healthier body composition, and better recovery. In this article, the focus is not a strict plan, but repeatable nourishment. Plant-powered meals, variety, and simple, balanced choices most days can support healthy ageing over time.

13) How does sleep affect longevity?

Sleep supports recovery, mood, focus and the ability to maintain healthy routines, all of which matter for long-term wellbeing. Poor sleep can make good choices harder to sustain. A small, consistent wind-down ritual, especially during travel, can help protect rest without making sleep feel like a test.

14) How much exercise do you need for longevity?

You do not need extreme training to support long-term wellbeing. Regular movement is the priority, plus some strength-building activity across the week if possible. The most effective routine is the one you can keep consistently. Short walks, mobility work and simple sessions all count when repeated.

15) Does social connection support longevity?

Yes, social connection supports wellbeing by reducing feelings of isolation and helping buffer stress. Strong relationships are linked with better mental health and healthier routines over time. In the Longevity Everyday approach, “Meet” matters because connection is a practical habit, not a bonus feature.

16) How can you maintain healthy habits while travelling?

Keep it simple and portable: choose one small habit you can repeat anywhere, such as a short walk, a basic wind-down cue, or a plant-powered choice once a day. Expect disruption and aim for “good enough”. Maintaining momentum matters more than matching your routine perfectly.

Longevity is not about transforming everything at once. It begins with one realistic action and making it easier to repeat tomorrow. 1% better. Every day. That's the Power of 37.